Mediacyjna rola dywersyfikacji w relacji między orientacją przedsiębiorczą a wzrostem przedsiębiorstwa

Abstrakt

The research population consisted of 150 small and medium-sized enterprises that conduct business in the furniture manufacturing industry in Poland. Data for the survey was collected, from August to October 2022, by interviewers using a survey questionnaire (PAPI). The respondents were owners or those employed in top management positions. Due to the exploratory nature of the survey and the failure to meet the assumption of normality of the analyzed variables, the Partial Least Squares – Structural equation modeling (PLS-SEM) method was used for the analysis. This method provides an opportunity to verify models with mediating effects, and the variables in the models are treated as latent constructs. The study used Smart-PLS software (V.4.0.8). Four hypotheses were posed in the study: H1: Entrepreneurial orientation (EO) influences firm growth (FG), H2: Entrepreneurial orientation influences diversification, H3: Diversification has a positive impact on enterprise growth, H4: Diversification acts as a mediator in the relationship between EO and FG. The statistical analyses resulted in significant positive effects of the independent variables on the dependent variables, which means that all hypotheses were confirmed.