Digitization as a Game Changer in the Modern Organizational Culture Management Process

Abstract

The article is theoretical. It presents selected concepts of organizational culture and digitization, indicating the links between them. Over the years, researchers have failed to draw up a commonly accepted definition of organizational culture or digitization, the use of which would be a tool supporting the manager in his difficult work, and at the same time influencing the behavior and emotions of employees. The effectiveness of the implementation of digitization by the manager, including the tools and methods used, is certainly determined by the level of his competence, but also by the shape and specificity of the work environment, the most clear manifestation of which is the organizational culture prevailing in the organization. The organizational culture in an organization is therefore of particular importance in the process of optimizing the effectiveness of management in a modern organization, which the authors of this study, intended for both management theoreticians and practitioners, try to convince.