Eco-innovations in E-commerce – A Case Study of Amazon

Abstract

Aim: The aim of the article is to identify the actions and initiatives undertaken by Amazon to enhance sustainability and reduce its environmental impact within its operations.

Methodology: To gain a comprehensive understanding of the subject, the study employs a multi-faceted research approach. It includes a critical analysis of existing literature, a detailed case study of Amazon as a market leader in e-commerce, and independent observations. This mixed-method strategy ensures a holistic examination of how eco-innovations shape corporate strategies.

Results: The findings indicate that the adoption of eco-friendly solutions in logistics, packaging, and energy consumption significantly reduces carbon emissions and minimizes waste. Amazon’s transition towards electric delivery fleets, renewable energy sources, and sustainable packaging has led to measurable improvements in environmental performance while maintaining operational efficiency.

Implications and recommendations: The study highlights that implementing eco-innovations not only mitigates environmental impact but also enhances a company’s market position and brand perception. It is recommended that e-commerce businesses invest in green technologies, strengthen collaboration with sustainable suppliers, and integrate circular economy principles to maximize long-term benefits.

Originality/value: This research contributes to the growing discourse on sustainability in the digital commerce landscape by providing a structured analysis of how industry leaders like Amazon integrate eco-innovation into their core operations. The study underscores the strategic importance of sustainability in achieving competitive advantage, making it valuable for policymakers, business leaders, and researchers interested in the intersection of e-commerce and environmental responsibility.