Considerations on Author's Approach to Measuring Innovativeness of an Organization

Abstract

The aim of the paper is to propose an new approach to measure the innovativeness of an organization, which is based on comparing the innovativeness of an organization to the innovativeness of the pattern and anti-pattern, as well as to present the results of an empirical study in which the method proposed was used. The synthetic measure of innovativeness takes into account four variables, which jointly determine the innovativeness of the organization in comparison to the pattern and anti-pattern entity. The empirical study was conducted on a sample of 87 international corporations organized in the form of a capital group using the CATI method. The research conducted confirms the possibility of using the authors’ synthetic measure of innovation, and the results of the empirical study indicate low innovativeness of organizations surveyed - the majority of the entities surveyed are characterized by medium, low or very low innovativeness.