The role of socio-demographics in the consciousness of sustainable consumption and the behaviour of young consumer

Agnieszka Szulc-Obłoza; Rafał Haffer; Michał Bernard  Pietrzak

doi:10.15611/

Authors

Agnieszka Szulc-Obłoza Faculty of Economic Sciences and Management, Nicolaus Copernicus University in Toruń https://orcid.org/0000-0002-7281-6813
Rafał Haffer Faculty of Economic Sciences and Management, Nicolaus Copernicus University in Toruń https://orcid.org/0000-0002-9954-706X
Michał Bernard Pietrzak ✉️ Faculty of Management and Economics, Gdańsk University of Technology
michal.pietrzak@pg.edu.pl https://orcid.org/0000-0002-9263-4478

DOI:

https://doi.org/10.15611/

Keywords:

consciousness of sustainable consumption, sustainable consumption, sustainable consumer, sustainable behavior, young consumers

Abstract

Aim: This study investigated how the consciousness of sustainable consumption affects each of the consumption phases in terms of the different socio-demographic features of young consumers.

Methodology: To achieve the aim of this study, the structural equation modelling (SEM) was applied. The research data were obtained through a computer assisted web interview (CAWI).

Results: The results revealed not only that the consciousness of sustainable consumption has a signi-ficant effect on all three sustainable consumption phases, but also that socio-economic characteristics influence the strength of these relationships.

Implications and recommendations: The conclusions may be helpful to stakeholders involved in sustainable supply chains, and to institutions involved in the education and promotion of sustainable behaviour.

Originality/value: This study was the first to explore how the consciousness of sustainable consumption influences all stages of consumption among young consumers.

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